The term Search Engine Optimisation is the name given to the task of making your website more compatible with the major search engines current requirements. Google, Bing and Yahoo are the main ones, so when you carry out a search for an item, you are given a set of results (SERPS), starting with what the search companies consider to be the most relevant to your search request.
The list known as SERPS starts at 1 (the most relevant) and goes downwards, the idea is to get your website as close to No1 as possible. But please remember no reputable SEO Company can guarantee you that number 1 place.
When your website is create new, we make sure all on-page optimization is in place to enable your new website to obtain the highest position in the search engine SERPS. As time progresses you will make changes to your web pages, adding more information or changing products or images. This is when the page will start to change its identity and possible drop down the search results unless the SEO is updated.
Before the page is written we carry out Key Word Research to find out what words are being used by your prospective new customer to find you. We also use a few alternatives within the page text, but never overcrowd the text with to many of those keywords. Headings, Bolds Italics and Images used, all play there part in securing your SERPS position.
On page search engine optimization is all about getting the right words in the right places and making sure you cross the T’s and dot the I’s on all Web pages. SEO changes often so checking your website position regularly in the SERPS and making changes to suit, is an ongoing promotional task.
Search engine optimization off page work is all about making friends on the Internet and getting them to link their website, to your website. This is considered a recommendation of your website by a website that is already thought off highly. The more quality links you have pointing at you, the better as search engines like trusted websites.
Building up links to your website (recommendations) is not to be done in a hurry as quality counts. Website owners who buy links will get penalised by the search companies as they know when a link to a website comes from a dubious source. When building links, do it slowly and over time for the best results.
Search Engine Optimization takes time to deliver the desired results. On average a minimum of 3 to 4 months is require with updates being added to a website regular. For the best results you need to plan your SEO campaign over longer periods.
Should you would like to know more about Search Engine Optimization and how it can make your website reach the higher positions in the SERPS, thus deliver more visitors to your website, please email or telephone us for further information.
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